Germany’s oldest BBQ manufacturer, LANDMANN turned up the heat this bank holiday and saw a 4 X increase in sales over the last week compared to the rest of the year. This beats last year which saw sales triple for the same week.
Sales were also up on the LANDMANN website with May 2023 seeing an incredible +256% year on year increase.
David Flook, sales and marketing director at LANDMANN, said: “Q1, Q2 and the May Bank holidays including the coronation, have surpassed sales expectations.
Key partners have helped generate an amazing growth of up to 170% YoY. There has also been a strong performance for Landmann in the Garden Centre sector with Blue Diamond experiencing a 50% increase in May, with the Fryton (a BBQ with a built-in air-fryer) proving to be incredibly popular.
LANDMANN’s innovative products have been leading the way in the sales surge; the Fryton, Caliano 6.1, Kamado, E-Grill, Vinsons and Smokeless Firepits proving to be firm favourites. But, we have also experienced a resurgence of our beloved heritage ranges of Rexon and Triton, as charcoal broilers continue to rise in popularity with Argos selling over 200 XXL Broilers a week!
We at LANDMANN continue with our ambition to provide every barbecue enthusiast with quality, innovative solutions at a fair price, and would like to thank every one of our customers and partners for their ongoing support and trust.”
Since 1966, LANDMANN has used German engineering to provide innovative, affordable appliances to a wide consumer market, earning its crown as the “Home of Fire”.