To celebrate the commitment, the two companies have launched new ice cream and chocolate inspired by each other:
- Chocolatey Love A-Fair. A new flavour from Ben & Jerry’s based on Tony’s popular Milk Caramel Sea Salt bar.
- Tony’s Chocolate Love A-Fair. Two new Tony’s bars inspired by Ben & Jerry’s Strawberry Cheesecake and Chocolate Fudge Brownie ice cream flavours.
The cocoa beans from these brand-new treats are sourced through Tony’s Open Chain which helps companies take steps to end modern slavery and child labour in the chocolate industry. Ben & Jerry’s will also begin transitioning their ice cream portfolio to Tony’s Open Chain, prioritising the cocoa in their ice cream base mix.
Ben & Jerry’s already pays farmers a Fairtrade Premium for their cocoa beans through an ongoing partnership with Fairtrade and boosts this further by paying a Living Income Reference Price.
“As one of the world’s leading ice cream brands, we’re not resting on our laurels and have been looking at ways to tackle issues plaguing the global cocoa supply chain,” says Ben & Jerry’s Australia and New Zealand Country Manager Sean Farrell.
“Ben & Jerry’s is proud to be driving change through various initiatives we’ve launched over the years, including joining hands with Tony’s Chocolonely to support their mission in ending modern slavery in the chocolate industry.
“We’re thrilled to bring this to Australian shores and think our fans will not only love our new Chocolatey Love A-Fair ice cream but support the meaning behind the partnership too.”
Ben & Jerry’s Chocolatey Love A-Fair ice cream is available in all major grocery, convenience and petrol stations nationwide at a RRP of $14.50.
Tony’s Chocolate Love A-Fair chocolate bars are available in select retailers at a RRP of $8.95.