Clean beauty is a term used to describe a category of cosmetics and personal care products that are formulated with ingredients considered to be safe and non-harmful to both the user and the environment. The concept is rooted in the idea of avoiding potentially harmful chemicals, synthetic additives, and other ingredients that have raised concerns about their safety or environmental impact.
Key characteristics of clean beauty products often include:
- Avoidance of Harmful Ingredients: products typically exclude ingredients such as parabens, sulfates, phthalates, formaldehyde, and synthetic fragrances, which have been associated with various health and environmental concerns.
- Natural and Organic Ingredients: Many brands emphasise the use of natural and organic ingredients, which are perceived as safer and more sustainable alternatives to synthetic chemicals.
- Transparency: brands often prioritise transparency in their ingredient lists, making it clear what is included in their products and what is not. This can help consumers make informed choices.
- Cruelty-Free: Many clean beauty brands are cruelty-free, meaning they do not test their products on animals.
- Sustainability: They may also extend to packaging and production methods, with a focus on reducing waste and minimising the environmental impact of the products.
It’s important to note that the term “clean beauty” is not regulated, and there is no universally accepted definition or standard for what constitutes a clean beauty product. Therefore, consumers interested should research brands and products, read ingredient labels, and make choices based on their own preferences and values.
Additionally, what is considered “clean” can vary from person to person, as individual sensitivities and beliefs about what is safe and environmentally friendly may differ. As a result, the clean beauty movement is often associated with a degree of subjectivity and personal choice.