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In an innovative move, Ray-Ban and Meta have joined forces to launch their second-generation smart glasses, the Ray-Ban | Meta. Enlisting the star power of musicians Erykah Badu, Coi Leray, and the rising tennis sensation Coco Gauff, the campaign is a vibrant showcase of personal style and cutting-edge technology.
Starting at a price point of $299, this collection brings a fresh perspective to smart eyewear. It captures the essence of the Ray-Ban brand and seamlessly integrates Meta’s technological prowess, allowing wearers to stay connected with the world in a hands-free, immersive manner.
Erykah Badu for Ray-Ban Meta 2023 Ad
The advertising campaign is a journey through these celebrities’ personal lives, each bringing their unique flair to the forefront. Erykah Badu, known for her eclectic and unique fashion sense, pairs the Ray-Ban | Meta glasses with a stunning multi-colored plaid jacket complemented by textured fabric, perfectly encapsulating her artistic spirit.
Coco Gauff for Ray-Ban Meta
On the other hand, Coco Gauff, a beacon of youth and athleticism, presents a more relaxed vibe. She’s seen in a casual tank top and baggy pants, surrounded by tennis balls, demonstrating the glasses’ versatility and appeal to a younger, sportier audience. From optical to sunglasses styles from the brand, Coco channels a cool vibe.
Coi Leray for Ray-Ban Meta
Coi Leray adds another dimension to the campaign, blending casual chic with the cutting-edge functionality of the Ray-Ban | Meta smart glasses. Her trendy crop top and embellished denim ensemble, set against a backdrop of vibrant street art, speaks to a generation that values both style and substance.