Bloom, who will next be seen starring in Sony Pictures’ Gran Turismo on August 11 and A24’s Wizards!, will be featured in a new Staropramen TV ad this year. He also will soon begin production on the boxing thriller The Cut.
The television spot and supporting ATL, media and social media activity will focus on the 150 -year history of the Prague beer, marking the next phase of Staropramen’s award-winning ‘Brewed by Experts, for Experts’ campaign.
The new ad is set in Prague and features Bloom explaining his links to the city, having lived and worked there for a number of years, and how its discerning beer culture emerged. Bloom journeys through some of the city’s iconic locations, from its sun-soaked terraces to underground tunnels, before trying to discover the secrets of Prague’s most famous beer at the Staropramen brewery.
On the appointment, Orlando Bloom said: “I’m really happy to be representing such a quality product like Staropramen. I think it’s important to partner with brands that practice what they preach. The team at Staropramen talk about quality and expertise a lot and, when it comes down to it, this is a great-tasting beer, brewed by some incredibly talented people. “I fell in love with Prague when I lived and worked there for a few years. It’s a wonderful city filled with amazing people but they’re a tough crowd to please when it comes to beer. Staropramen has been catering to this discerning audience for well over a century, which tells you just how good it is.”
Debbie Mack, beer brands director for EMEA APAC at Molson Coors, said: “Orlando is the perfect partner for Staropramen – he is a master of his trade, just like our brew masters, and has a special affinity with Prague having lived there for several years. He knows the city, the culture and, importantly, he knows how seriously the people there take their beer.”