FASHION RETAIL NEWS UK
Jewellery brand Pandora has appointed Sarah Chenery as its new marketing director for the UK and Ireland.
In her new position, she will lead Pandora’s end-to-end marketing channel mix, including its go-to-market strategy, paid media brand partnerships and PR and influencer initiatives.
Chenery has been working with Tiffany & Co. for the past 11 years where her most recent role was senior director of ecommerce and omnichannel for Europe, the Middle East and Africa. She will become part of Pandora’s regional leadership team, as well as its global marketing leadership team, and will work alongside Pandora’s chief marketing officer, Mary Carmen Gasco-Buisson.
Rasmus Brix, managing director at Pandora UK&I, said: “I am thrilled that Sarah has taken this pivotal role in our organisation as we continue to grow Pandora’s brand desire and capture even bigger market share. Sarah’s extensive brand strategy experience and commercial execution background, coupled with her passion and strong leadership will add immense value, both, to our team and to our customers. I’m looking forward to working closely with her.”
Chenery’s appointment follows a fourth consecutive quarter of growth for Pandora despite a challenging trading environment. The company has been boosted by a particularly strong performance in the UK, which is its second biggest market after North America.
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