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Shackleton opens flagship store on Piccadilly, London

Shackleton opens flagship store on Piccadilly, London

British performance apparel and expedition experiences brand, Shackleton, has unveiled a new flagship store. Located at 214 Piccadilly, Shackleton will be the new heart of global exploration in central London.

The store experience brings Shackleton’s brand purpose to life – to inspire, enable and equip people to Live Courageously. It combines high-performance products, Shackleton’s expedition experiences offering, fascinating heritage assets and a space for explorers and adventurers to meet and plan.

Shackleton’s new Autumn/Winter 23 collection of expedition-grade performance apparel and knitwear will be on display. With the opportunity to try on the latest Shackleton parkas, down jackets, knitwear and accessories, and the brand’s first women’s offering, including the world’s first Polar Expedition Pulk Suit designed specifically for and by women.

Shackleton - Retailer NewsThere will also be the opportunity to speak in-person to the record-breaking members of the Challenges expedition team about the range of Shackleton Challenges available from Polar Skills training, to Alpine summits, with plenty more in the pipeline. You’ll learn first-hand how embarking on your own Challenge could transform your life.

Shackleton Director of Expeditions, Louis Rudd has covered more miles on Antarctica than anyone else on the planet. Visit the Shackleton store to see for yourself the kit he uses to survive and thrive unsupported in the most remote place on earth in a life-size pulk flat-lay.

Over the course of the expedition season, the Shackleton store will play host to a series of record-breaking and innovative speakers from the realm of exploration, polar and beyond. Sign up to the Shackleton newsletter to be the first to know about the events.


Monday: 10am – 7pm

Tuesday: 10am – 7pm

Wednesday: 10am – 7pm

Thursday: 10am – 7pm

Friday: 10am – 7pm

Saturday: 10am – 7pm

Sunday: 12am – 6pm