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Why the 4th Quarter is Critical to Retail

Why the 4th Quarter is Critical to Retail

The 4th quarter is essential to a retailer’s bottom line. It is the biggest quarter for retail sales in the United States. In addition, over one-third of small businesses in the United States report that Q4 is the most profitable time of the year. Q4 is an opportunity a retail business simply cannot pass.

The biggest quarter for retail sales

The months between October and December are “the holiday season”. They include consumer-spending holidays and celebrations such as Halloween, Thanksgiving, Hanukkah, Kwanzaa and Christmas.

In the 4th quarter, customers come to your stores, not to browse but to spend.

Are your stores ready?

Unless you do it on time, in full, at every site, you are not executing at all

How to Capitalize on the 4th quarter

To capitalize on the 4th quarter, drive sales and profits, your merchandising and in-store programs need to be executed, on time, in full, in every store.

The success of a retailer’s merchandising, operations and loss-prevention programs hinges on store execution.

In-store execution makes the theory at head-office a reality on the ground. In-store execution “makes it happen”. Execution helps stores deliver the brand’s vision, sales and profits targets.

Make this 4th quarter as profitable and successful as it can be. Focus on timely execution of store programs.